I fixed 5 usability issues on my password generator site, and traffic doubled in 2 weeks. I added a "copy to clipboard" button, increased font size to 16px, added dark mode, removed popups, and added a "how to use" section.
Users stayed 3x longer on the site, and the bounce rate dropped from 80% to 40%. Small fixes make a big difference for user retention.
If you have tool sites, fix usability first. Traffic follows good user experience.
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