50 ChatGPT Prompts for SEO Specialists: Keyword Research, Technical Audits & Client Reporting

I'm targeting [primary keyword] for a [industry] website. Generate 20 semantically related long-tail keywords grouped by search intent: informational, navigational, commercial, and transactional. For each group, explain what stage of the buyer journey it represents.

Here are the top 5 URLs ranking for "[target keyword]": [paste URLs + their meta descriptions]. What topics, subtopics, and entity mentions appear across most of them that my current page at [your URL] does not cover? List gaps by category.

Generate 15 "People Also Ask" style questions a user might search after typing "[seed keyword]". Group them into 3 clusters: beginner questions, intermediate questions, and decision-stage questions. For each question, suggest a content format (listicle, how-to, comparison, FAQ).

I have the following 30 keywords for a [business type] with a domain rating of [X] and a 3-person content team: [paste keyword list with volume and difficulty]. Rank them by opportunity score using this formula: (Search Volume × 0.3) + (1 - KD/100 × 0.5) + (Business Relevance Score 1–5 × 0.2). Show the ranked list in a table.

Analyze the search intent behind "[keyword]". What does the current SERP tell us about what Google rewards for this query? Based on SERP features commonly appearing for [keyword type], recommend: content format, ideal word count range, and which E-E-A-T signals to emphasize.

I'm running Google Ads alongside an SEO campaign for [product/service]. Generate a negative keyword list of 25 terms that would attract wrong-fit clicks — people looking for [related but different intent], [DIY workarounds], or [competitor-branded terms]. Format as a comma-separated list ready to paste into Google Ads.

The query "[keyword]" currently shows a paragraph featured snippet. Write a 40–60 word optimized answer that directly answers the query, uses the keyword in the first sentence, and follows the inverted pyramid structure (answer first, detail second). Then write an alternative 5-step list version for testing.

I want to build topical authority for "[main topic]" on a [industry] website. Create a hub-and-spoke content map: one pillar page topic, 8 supporting cluster topics, and for each cluster topic, 3 potential internal linking anchors back to the pillar. Format as a structured outline.

Based on these [X] keywords that [competitor domain] ranks for but my site does not: [paste list]. Identify the top 5 opportunity themes (groups of related keywords). For each theme, estimate the likely content type used (guide, tool, listicle, data study) and recommend whether to create a new page or optimize an existing one.

It's [current month and year]. In the [industry] space, what search trends are emerging that didn't exist 12 months ago? Focus on queries driven by regulatory changes, new technology adoption, or consumer behavior shifts. Format as a brief I can send to a client as a proactive opportunity alert.

I ran a Screaming Frog crawl on [domain] and found: [X] broken links, [Y] redirect chains of 3+ hops, [Z] pages with duplicate title tags, [W] pages with missing meta descriptions. Write a prioritized remediation plan with effort estimates (S/M/L) and business impact for each issue type.

My client's PageSpeed Insights shows: LCP [X]s, FID [Y]ms, CLS [Z]. Translate these scores into plain English for a non-technical CEO. Explain what each metric affects in user experience terms, what caused these specific scores, and what fixing them would realistically require.

Generate JSON-LD schema markup for a [page type: FAQ / How-To / Product / Review] page about [topic]. The page includes: [describe key page elements]. Follow Schema.org specifications and Google's structured data guidelines. Include all required properties and the 3 most impactful recommended properties.

Here is my current robots.txt file: [paste]. Identify any rules that may be accidentally blocking important pages, evaluate whether the sitemap declaration is correct, and flag any disallow rules that conflict with my sitemap at [URL]. Provide a corrected version.

I have a spreadsheet showing [X] pages with 0 internal links pointing to them (orphan pages) and [Y] pages with fewer than 3 internal links. Here are the top 20 pages by organic traffic: [paste list]. Write an internal linking plan that prioritizes link equity flow to high-value pages, including specific anchor text recommendations.

My client has a multilingual site targeting [list languages/countries]. They currently have no hreflang implementation. Write a step-by-step implementation plan including: where to place hreflang tags (HTML head vs sitemap), the exact tag format for each language/country pair, common errors to avoid, and how to validate after implementation.

For a [platform: WordPress / Shopify / custom] website with a GTmetrix score of [X] and TTFB of [Y]ms, generate a prioritized technical optimization checklist. Separate into: server-level fixes, CMS/plugin-level fixes, and front-end code fixes. Mark each by estimated developer hours.

My server log analysis shows Googlebot crawled [X] pages in [time period]. Of these, [Y] were important pages and [Z] were low-value pages (thank-you pages, admin URLs, filter combinations). Write a brief explaining crawl budget issues and recommending specific directives: noindex, disallow, or canonical for each page category.

My client is migrating from [current platform] to [new platform] and changing [describe URL structure changes]. Generate a migration risk assessment covering: redirect mapping strategy, priority pages that need 1:1 redirects (provide criteria), canonical handling, XML sitemap updates, and a 90-day post-migration monitoring checklist.

Based on this audit data: [paste key findings — crawl errors, Core Web Vitals, indexation numbers, backlink profile summary]. Write a 250-word executive summary for a board-level meeting. Use business impact language, not technical jargon. End with 3 numbered priority actions and their expected impact on organic traffic within 6 months.

Traffic went from [X] to [Y] sessions this month. Conversions moved from [A] to [B]. Rankings for our target keywords changed as follows: [paste ranking changes]. We launched [content/technical changes] this month. Write a 300-word narrative section for the monthly report that explains the story behind these numbers — causal connections, external factors, and what's driving momentum.

My client dropped from position [X] to position [Y] for "[keyword]" on [date]. Around that same time: [describe what happened — Google update, competitor new page, site change, etc.]. Write a 200-word client-friendly explanation covering: likely cause, our diagnosis process, immediate actions taken, and expected recovery timeline.

Create a 10-slide outline for a quarterly SEO business review with a [industry] client. They care most about leads and revenue, not sessions. Include: slide title, key message for each slide, and the 1–2 data points each slide should feature. Frame everything in terms of business outcomes, not vanity metrics.

At the start of the quarter, we set a goal of [X organic leads] by [date]. Current progress: [Y leads], [Z% of goal], [N months remaining]. Traffic is [up/down] [%], conversion rate is [X%]. Write an honest progress update that acknowledges the gap, explains the drivers, and outlines the specific adjustments we're making.

Competitor [domain] gained [X] positions for [keyword group] in the past 30 days. They published [describe new content or technical change]. Write a 150-word alert email to my client that frames this as a strategic opportunity rather than a threat, and outlines 2 specific response actions with timelines.

Our SEO campaign generated [X] organic leads with a close rate of [Y]% and an average deal value of [Z]. Monthly retainer is [$]. Write a 150-word ROI justification section that calculates pipeline value, compares cost-per-lead to paid channels (CPL from Google Ads in this industry averages [$]), and frames the long-term compounding value.

These 5 blog posts were published [date range]: [paste titles + traffic + conversion data]. Write a content performance analysis identifying: the top performer and why it outperformed, the underperformer and a specific refresh recommendation, and patterns that should inform our next 3 content briefs.

Over the past 12 months: organic traffic grew from [X] to [Y] (+Z%), ranking keywords increased from [A] to [B], organic leads went from [C] to [D]. We completed [key projects]. Write an annual performance narrative suitable for a year-in-review report. Include the strategic context, major milestones, and a forward-looking section on next year's opportunities.

I just onboarded a new [industry] client with domain [URL], DR [X], estimated organic traffic [Y] visits/month, [Z] indexed pages. Their main competitors are [list]. Write a 3-month quick-win roadmap that prioritizes activities by effort-to-impact ratio. Separate into months with specific deliverables for each.

My client's site received a [manual/algorithmic] penalty on [date]. Traffic dropped [X]%. The likely cause is [describe]. Write a professional email to the client VP that: acknowledges the severity without panic, explains the penalty type in plain terms, outlines our recovery plan with milestones, and sets a realistic expectation for timeline.

Write a complete SEO content brief for a [word count]-word article targeting the primary keyword "[keyword]" (search volume: [X], KD: [Y]). Include: target audience, search intent analysis, recommended H2/H3 outline, 5 LSI keywords to weave throughout, internal linking recommendations (target pages: [list]), external source types to cite, CTA placement, and the one key differentiator that should make this better than the current #1 result.

The #1 ranking article for "[keyword]" is at [URL]. Based on this outline: [paste their headers/structure]. Identify: what it does well that we must match, what it's missing that we can own, opportunities for original data or expert quotes it doesn't have, and any E-E-A-T gaps we can exploit. Structure as a brief section for our content team.

Our current title tag for "[page]" is: "[current title]". It has a [X]% CTR versus an industry average of [Y]%. Generate 8 alternative title tag versions that: stay under 60 characters, include "[keyword]", and test different psychological hooks (curiosity gap, specific number, urgency, contrarian angle, how-to, social proof, fear of missing out, direct outcome).

Write 5 meta description variants for a page targeting "[keyword]". Each must: be 150–155 characters, include the keyword, end with an active CTA, and lead with a different hook (question, statistic, benefit statement, command, problem statement). Present in a table with character count for each.

This blog post "[title]" is 18 months old, targets "[keyword]", and has dropped from position [X] to position [Y]. Current word count: [Z]. Analyze these weaknesses: [paste what you know about ranking competitors]. Write a refresh brief specifying: content additions (sections to add), content removals (outdated sections), structural changes, new internal links to add, and updated CTA.

For a page targeting "[primary keyword]" in the [industry] space, generate 10 FAQ questions and answers optimized for both featured snippets and the FAQ schema markup. Each answer should be 40–80 words, directly answer the question, and use the question keyword naturally. Include markup-ready format.

I'm building a topic cluster around "[pillar topic]". The pillar page exists. Generate briefs for 5 cluster pages: for each, provide the target keyword, recommended title, 5-point content outline, search intent classification, and the recommended internal link anchor text back to the pillar page.

We want to produce an original data study in the [industry] space to earn backlinks and build authority. Our audience is [describe]. Generate a data study concept including: research question, data collection methodology (publicly available sources), headline statistic angles to test, ideal media outlets that would cover it, and an outreach hook template for journalists.

Write an SEO optimization brief for a product page selling "[product name]" in the [industry] category. Current ranking: position [X] for "[primary keyword]". Include: title tag, meta description, H1 recommendation, above-the-fold copy focus, schema markup type, image alt text strategy, and a user-generated content plan to improve E-E-A-T signals.

I have 15 approved content topics for [month]. Here's the list with target keywords and estimated traffic potential: [paste list]. Based on business priority (we need [specific outcome] this quarter), seasonality, and ranking timeline expectations, build a prioritized publishing schedule with rationale for each prioritization decision.

Create an SEO-focused SWOT analysis for [competitor domain] compared to my client at [client domain]. Focus on: organic traffic trends, content depth, backlink profile quality, technical health signals, and SERP feature capture rate. Format as a board-ready SWOT table with 3 items per quadrant.

My client's site has [X] referring domains. Competitor A has [Y], Competitor B has [Z]. After a backlink gap analysis, the shared domains linking to competitors but not us include these 10 high-authority sites: [paste list with DR/traffic]. Write a 250-word link acquisition strategy summary with outreach angle recommendations for each target type.

Over the past 6 months, [competitor domain] published [X] articles averaging [Y] words. Their organic traffic grew [Z]%. Compare this to our output of [A] articles and [B]% traffic growth. Write a content velocity analysis that explains the correlation, identifies whether quality or quantity is the driver, and recommends our optimal publishing cadence with reasoning.

For the keyword set [paste 10 keywords], map current SERP ownership: which domains appear most frequently, which hold the featured snippet, and which are capturing "People Also Ask" boxes. Identify the single domain that dominates most and reverse-engineer what content or technical advantages they likely have.

[Competitor domain] has held the #1 ranking for "[keyword]" for 18+ months despite multiple competitors trying to displace them. Based on these factors: [describe their content, backlinks, brand signals, UX]. Write a competitive moat analysis identifying what specific advantages are protecting their ranking and what it would realistically take to displace them (timeline + resources).

A new domain ([competitor]) launched [X] months ago in the [industry] space. They already rank for [Y] keywords and have [Z] referring domains. Write a 200-word intelligence brief covering: what they're doing well, whether they represent a short-term or long-term threat, and 2 defensive content actions my client should take now.

For a [industry] website, industry benchmarks are: average organic CTR [X]%, average position for top 10 keywords [Y], DR growth rate [Z] domains/month. My client's current metrics: [paste]. Write a benchmark comparison section for the quarterly report that frames gaps as opportunities, not failures, and prioritizes the highest-leverage improvement area.

[Competitor domain] gets [X] estimated monthly organic traffic to this page: [URL] targeting "[keyword]". Their page is [describe weaknesses: thin, outdated, no schema, poor UX]. Write a page brief for a superior piece of content that addresses each weakness and adds: [2 differentiators we can execute]. Include the full H1/H2/H3 structure.

For a local [business type] client in [city], their top 3 Google Maps competitors are: [list with star rating, review count, and categories]. My client has [X] reviews at [Y] stars. Write a local SEO competitive audit comparing: GMB profile completeness, citation consistency (if known), review velocity, and content on their website. Provide a 60-day action plan to close the gap.

Over the past 12 months, the competitive landscape for "[industry] + [keyword themes]" shifted in these ways: [describe major changes — new entrants, algorithm updates that reshaped SERP, new content formats that gained dominance]. Write an annual competitive landscape summary suitable for a client's executive team. Conclude with a strategic positioning recommendation for the next 12 months.