Scroll-driven animations are everywhere right now. And for good reason — when done well, they transform a website from something you read into something you experience. But they're also one of the easiest things to get wrong. Either you end up with a gimmicky site that prioritises show over substance, or you spend a significant chunk of the budget on interactions that most visitors will scroll straight past.
After building scroll-driven experiences for clients ranging from creative agencies to trade union campaigns, here's how I think about it... read more at iliketoplay.dk
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