For the last three years I've sold digital templates on Gumroad. It worked — but two problems kept eating at me:
- The cut they take after Stripe fees crept above 12%
- Finding creators to promote my products meant cold-DMing strangers on Instagram for hours
Last month I moved everything to Peddlum (peddlum.com). Here's what actually changed.
What Peddlum is
Peddlum calls itself "the marketplace that pays you to sell, promote, and buy." That sounds like marketing fluff until you realize it's literally three connected products:
- A storefront for digital products and SaaS tools (sellers keep 90%)
- A creator marketplace where UGC creators apply to promote your product
- A discovery layer where buyers find quality-reviewed tools
Most platforms do one of these. Peddlum connects all three.
What changed for me
More revenue. I was netting around 87% on Gumroad after Stripe fees. On Peddlum I net about 90%. On a $5,000 month, that's $150 extra in my pocket.
Creators come to me. This is the big one. I list my product, and within days I had 4 UGC creators apply to promote it. I pick who I want, set the commission, and they make the content. No more cold outreach.
Affiliate program included. Gumroad makes you set this up separately. Peddlum has it built in.
Quality control. Buyers trust the platform more because products are reviewed before they go live. My conversion rate went up about 1.2%.
Who should consider Peddlum
- Indie makers selling templates, ebooks, courses, Notion docs
- SaaS founders who want creator marketing without an agency
- UGC creators looking for products to promote (no huge following needed)
- Buyers who want vetted digital products
Who probably shouldn't
- People with a massive following and a direct sales engine already
- Sellers of physical products (Peddlum is digital-only)
- Anyone who only ever sells one $9 ebook
How to get started
Go to peddlum.com and sign up. Seller onboarding takes about 15 minutes. Listing your first product takes another 10. If you want creators to promote it, you set the commission and they apply.
Eight products in, revenue is up 14% month over month. Not life-changing, but the time I'm not spending on creator outreach? That's the real win.
If you sell digital products and you're stuck on Gumroad or Sellfy out of habit, give Peddlum a try. Worst case you waste 30 minutes. Best case you find what I found.
Link again: peddlum.com
Top comments (3)
hows peddlum compared to gumroad? i used gumroad too and dealt with the same fee issues. i ended up switching to sell directly on my site, waaaay better for me. might try this out if it helps with creators too.
how's the fee structure on Peddlum? I switched from Etsy to sell prints and still think their cut is a bit much. cold DMs are exhausting too, switching things up would def help that situation.
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